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We share the models, observations, and lessons that shape how we advise companies. No recycled content. No surface-level tips.
Questions & answers
Frequently
Asked Questions
What is AEO and why does it matter?
AEO (Answer Engine Optimization) structures your digital content so AI assistants like ChatGPT, Perplexity, and Gemini can find and recommend your organization. As more people use AI instead of Google to find services, being AEO-ready is essential for visibility.








